McDonald's has warned Thai democracy activists to stop using its trademark as part of their campaign against the military coup.
Protesters have used the burger chain as a meeting point and a life-size Ronald McDonald plastered with faces of pro-democracy campaigners.
The company has told activists to "cease and refrain" from the trademark infringements.
Standoffs with the country's military, which took control on May 22, have taken place at outlets in Bangkok.
Some protesters have also been using the McDonald's logo in anti-coup placards, replacing the "m'' in democracy with the trademark yellow arches.
McDonald's Corporation is based in Illinois and stores in Thailand are operated by a company called McThai.
It said it would maintain a "neutral stance" amid the ongoing political turbulence.
However, the company said it could take "appropriate measures" if activists continued to misappropriate its logo.
Thailand's army seized power after six months of protests in Bangkok aimed at ousting the elected government.
It has detained leading political, academic and media figures.
It also shutdown media outlets in the early days of the coup.
Approached by Sky News, spokespersons were unavailable for comment at both its European and US headquarters.
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